Privacy Policy

We are committed to protecting your personal information and being transparent about how we use it. This policy explains what data we collect, why we collect it, how it is used, and your rights in relation to it. It applies to all visitors and users of autofacts.uk and any associated pages.

1. What Data We Collect

We may collect the following personal information when you interact with Autofacts:

• Your name, email address and any message content when you submit an enquiry via our contact forms or by emailing us directly
• Details of the vehicle you are enquiring about, including any reference number (e.g. AF-0002)
• Your IP address, browser type and device information collected automatically when you visit the site (via standard web server logs)
• Any additional information you voluntarily provide in correspondence with us

We do not collect payment card details, financial information, or sensitive personal data as defined under UK GDPR.

2. How We Use Your Data

Your personal data is used solely for the following purposes:

• To respond to your enquiry about a listed vehicle or a dealer partnership
• To forward your enquiry to the relevant dealer or seller where applicable, with your knowledge and consent
• To maintain records of correspondence for legitimate business purposes
• To improve the platform based on aggregated, anonymised usage data

We do not use your data for automated decision-making, profiling, or marketing communications without your explicit consent.

3. Legal Basis for Processing

We process your personal data under the following lawful bases as defined by UK GDPR:

• Legitimate interests — to respond to your enquiries and operate the platform effectively
• Contract performance — where processing is necessary to fulfil a service or arrangement you have entered into with us
• Legal obligation — where we are required to retain certain records under applicable law

4. Sharing Your Data

We do not sell, rent or trade your personal data to any third party.

Where you submit an enquiry about a specific vehicle listed by a dealer partner, your enquiry details (name, email, message) may be forwarded to that dealer for the purpose of responding to you. This is done transparently and only in the context of the enquiry you have initiated.

We may share data with trusted service providers who assist us in operating the platform (such as email hosting), who are contractually required to handle your data securely and only as instructed by us.

5. Cookies

Autofacts uses only essential cookies necessary for the basic functioning of the site. We do not currently use tracking, advertising or analytics cookies that require your consent.

If this changes in future, we will update this policy and implement an appropriate consent mechanism before any non-essential cookies are set.

6. Data Retention

We retain personal data only for as long as is necessary for the purposes outlined in this policy, or as required by law. Enquiry correspondence is typically retained for up to 24 months, after which it is securely deleted unless there is an ongoing legitimate need to retain it.

7. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to request correction of inaccurate or incomplete data
• Right to erasure — to request deletion of your data where there is no longer a lawful basis for processing it
• Right to restriction — to request that we limit processing of your data in certain circumstances
• Right to object — to object to processing based on legitimate interests
• Right to portability — to receive your data in a structured, machine-readable format where applicable

To exercise any of these rights, please contact us at the address below. We will respond within 30 days.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. All email correspondence is handled over encrypted connections. We do not store personal data in unsecured systems.

9. Third Party Links

Autofacts listing pages may contain links to third party websites such as PistonHeads, AutoTrader, Car & Classic, duPont Registry and manufacturer sites. These links are provided for your convenience and reference. We are not responsible for the privacy practices or content of those sites. We encourage you to review their respective privacy policies before submitting any personal data to them.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The date at the top of this page indicates when it was last revised. Continued use of Autofacts following any update constitutes acceptance of the revised policy.

11. Contact & Complaints

If you have any questions about this policy, wish to exercise your data rights, or have a complaint about how we have handled your personal data, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO), at www.ico.org.uk.